Overview
oined RFRC as a photographer and grew into an official club leader and the creative voice behind the club's visual identity. The club had energy and community but no consistent visual language to match it. I shaped the aesthetic that helped attract and maintain brand partnerships with Nike, Adidas, New Balance, Lululemon, On, Mizuno, and Arc'teryx.
Year
2026
Client
Run Free Run Club
Website
Problem
RFRC had no cohesive visual identity. Their social content was inconsistent, event flyers were generic, and the club's look didn't reflect the quality of the community or the partnerships it was building toward.
Outcome
Delivered a logo and wordmark redesign, consistent photography across club events, and event flyers that consistently drive stronger turnout. Became an official lead in June 2025, took ownership of the Trails vertical in May 2026, and currently designing the club's summer merchandise collection.