NoTow Brand Identity for a Vehicle Security Startup

NoTow – Brand Identity for a Vehicle Security Startup

Overview

Notow came to me for a website refresh. After seeing the existing brand I made the case for starting over — and delivered a full rebrand and new landing page in a single day, giving the founder something worth showing at investor and manufacturer meetings. From there I stepped in as their full designer, building out the logo system, brand guidelines, packaging concepts, UI, and physical product design.

Year

2024

Client

Notow

Website

Shot of a smartphone on a grey background
Shot of a smartphone on a grey background

Problem

The existing brand looked amateur and untrustworthy for a consumer-facing security product. No visual system, no credibility (nothing a manufacturer or investor would take seriously)

3d render of a DNA
Abstract illustration
Abstract 3d illustration

Outcome

Delivered an investor-ready brand identity and landing page in one day. Brought on as lead designer for the full engagement (logo system, brand guidelines, website, app UI, packaging, and physical product design)

Close-up portrait of a person

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©2026 Frankdot

Wednesday, 8/5/2026

Picture of houses on a hill
Close-up portrait of a person

Interested in working together? I'd love to hear from you!

Follow me on

or get in touch on

©2026 Frankdot

Wednesday, 8/5/2026

Picture of houses on a hill