Overview
Carhive brought me on through SDI to redesign their homepage, with the platform's UI planned as the next phase. Once I started on the landing page, the same pattern showed up again: the brand identity underneath it wasn't strong enough to support a real redesign, so I proposed reworking the logo and full brand identity as part of the engagement.
Year
2024
Client
Carhive
Website
Problem
Carhive's brand didn't communicate trust or credibility for a car-buying platform, and no amount of landing page polish was going to fix that on its own. The identity needed to be rebuilt before the rest of the site could feel intentional.
Outcome
Delivered a full landing page redesign paired with a proposed logo and brand identity overhaul, positioning Carhive with the visual credibility a car-buying platform needs to compete. The redesign was completed and handed off, but SDI and Carhive parted ways before it ever went live.